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Research papers

The use of market research to segment and communicate effectively with the market for travel and entertainment cards in the countries of Western Europe

This paper outlines how the European Market Research Department of the American Express Card Division has used market research to help its individual marketing teams (based in the various European countries) develop segmented marketing and...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Paul Szwarc
Company: American Express Company
June 15, 1982
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Citation

Szwarc, P. (1982a, June 15). The use of market research to segment and communicate effectively with the market for travel and entertainment cards in the countries of Western Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-market-research-to-segment-and-communicate-effectively-with-the-market-for-travel-and-entertainment-cards-in-the-countries-of-western-europe


Research papers

Banking communication (French)

The nationalization of credit, currently being carried out in France is an extreme example of this type of "disturbance". It is therefore entirely appropriate to examine the main aspects of the effect this political decision has had on banking...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Paul Danloy
June 15, 1982
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Citation

Danloy, P. (1982a, June 15). Banking communication (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/banking-communication-french-


Research papers

Life style applications to bank customers (French)

After scientific institutions, publicity media and mass products advertisers, banks are wondering now about the usefulness of life style in their everyday activities. As to Crédit Agricole, its marketing research was devoted to the development of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: Anne Pugnet, Jean-Claude Coutin
June 15, 1982
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Citation

Pugnet and Coutin (1982a, June 15). Life style applications to bank customers (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/life-style-applications-to-bank-customers-french-


Research papers

The role of the financing intermediary as an important link between money suppliers and ultimate borrowers

Little is known about behaviour, attitudes and expectations of these financial intermediaries, because usually all marketing research has been focused on the ultimate consumers. Therefore, a survey among 174 Dutch financial intermediaries was carried...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Philip P. Todd
June 15, 1982
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Citation

Todd, P. P. (1982a, June 15). The role of the financing intermediary as an important link between money suppliers and ultimate borrowers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-role-of-the-financing-intermediary-as-an-important-link-between-money-suppliers-and-ultimate-borrowers


Research papers
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Citation

Kelders, F. (1982a, June 15). Summary of the closing remarks at the seminar. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summary-of-the-closing-remarks-at-the-seminar


Research papers

Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation

The aim of this paper is to sketch the structure of an insurance broking business required to work alongside a banking set-up and to be the specialist service of the bank manager in his endeavours to introduce customers to insurance. How to be...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Randle Manwaring
June 15, 1979
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Citation

Manwaring, R. (1979a, June 15). Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/selecting-developing-and-promoting-appropriate-insurance-services-for-the-current-customers-and-through-the-existing-sales-services-of-banking-organisation


Research papers

Selling advice instead of services

In 1973 at Amro Bank started a program specifically aimed at our own customers informing them that like in a supermarket, we are delivering different (financial) services. They were invited to make use of several more services: a savings account next...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Pol Schevernels
June 15, 1979
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Citation

Schevernels, P. (1979a, June 15). Selling advice instead of services. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/selling-advice-instead-of-services


Research papers

Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks

This contribution describes a methodological test conducted by the Institut fur Demoskopie Allensbach in conjunction with Produkt+Markt, Gesellschaft fUr Marktforschung und Markefing-Planung mbH & Co. and commissioned by the Association of German...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Herbert Geiger, Edgar Erben
June 15, 1979
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Citation

Geiger and Erben (1979a, June 15). Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/methodical-test-to-probe-the-usefulness-of-surveys-bases-on-self-administered-and-phone-interviews-to-analyse-the-competition-between-local-banks


Research papers

Tactical contribution made by research into retail banking

Belgium's leading bank, the Societe Generale de Banque, operates on the international market, the corporate market (businesses large and small) and the private customer market. In 1974 a market survey showed that on the private customer market, the...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Philippe Kaisin
June 15, 1979
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Citation

Kaisin, P. (1979a, June 15). Tactical contribution made by research into retail banking. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tactical-contribution-made-by-research-into-retail-banking